ROP – Run of Press Placement Service
Unless you are “geared up” for the effort, ROP services are time consuming and “back-end” expense; i.e. labor intensive. After nearly 30 years in the business, we have the process down to a science. PMM creates orders to be sent to media to secure targeted ad placement ranging from quarter-page to full-page, black & white to full-color run of press advertising. Frequency of campaigns can be on a daily, weekly, monthly or otherwise specified interval. This service includes accounts payable reconciliation, quality control, and tear sheet verification for each media/market. Enhanced ROP opportunities with Spadea, Front-page strip, Wrap or Plow promotions, and placement in targeted or relevant special sections are also available. Media types include shopping guides, local weekly newspapers and daily newspapers.
- secure targeted ad placement
- tear sheet verification for each media/market
- placement in targeted or relevant special sections
- spadea, front page strip, wrap or plow promotions
Ad types for ROP service:
- black & white
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