John Phillips, VP of Pepsico had a phenomenal presentation on social, digital and mobile marketing. On Tuesday , I sat in on a Kellogg presentation about how they are branding their products directly to consumers. Getting my name on the Wheaties Box is still on my bucket list. I’ll never lose hope. During the Executive Forum, it was very interesting to see and hear from Wal Mart, Kroger and IGA on the same panel. The discussion began directed to loyalty information, and then the IGA speaker stated his position. It was a very personal representation of a smaller footprint grocer and who their customers are. The weekly ad is still the big driver of weekly grocery sales along with many promotions directly to customers via their loyalty cards.
The program ended with JK Symancyk, from Meijer discussing connecting with the customer. Clearly, It all comes down to this one on one experience!
It was great to see and hear the buzz about changes in grocery industry. I am looking ahead to the FMI conference in Chicago June 10-13. Any one else attending?
Let me know…
BTW, I just read a recent consumer study that many ad effective dates are moving to mid week versus weekend. More of my opinion on that to come next month…Excited?